We worked with Sunderland BID to create a refreshed identity that better suited their strategic priorities and plans for the future. The ‘pin’ graphic was adopted to create a sense of place and to be a simple symbol of involvement and inclusion. It can be used to create distinctive yet coherent marketing across all communications.

The BID was coming to an end of their first term and wanted to create a campaign to show businesses across Sunderland why the city needed a BID. We worked with the team to produce a business plan, story so far and collateral of direct mail to send to the businesses.

The direct printed material was supplemented by a concerted social media campaign which aimed to highlight the successes of the BID and demonstrate what had been achieved in the first term.

In 2019, Sunderland BID partnered with other Sunderland businesses to host 'Lights out' - a city wide Halloween event. The branding of the event was important since it was new to the city. We worked alongside BID to bring 'Light out' alive... 

Every year Sunderland is transformed into a winter wonderland and welcomes visitors from across the region. We work with the BID to promote the events in the city through outdoor media, digital and social media platforms, the Vibe magazine and printed flyers & leaflets.

  • I have worked with the team at The Works for over 12 years now. They had to work really hard to get our business and have continued to do that over the years. So much so they have become our most trusted partner. We use them as an extension of our internal team and have done for as long as I can remember. It’s far more than a client / agency relationship - it’s a true partnership."

    Sharon Appleby, Head of Business Operations

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