Another step forward
We worked with BID to develop their brand identity back in 2017, but with the 2023 renewal period looming, they decided that it was time to take this a step further.
After operating in Sunderland for 9 years, Sunderland BID was ready to reposition itself as an established, confident and valuable addition to the city with lots to offer. We worked on developing everything from a new assured tone-of-voice to a dynamic and recognisable visual style to attract both B2B and B2C consumers alike, all wrapped up in three priorities: City Pride, City Voice and City Promotion. We want to make sure that everyone in the city, from the businesses to the residents, understands just how much value the BID bring.