The Prosper team was keen to update the brand to better reflect where Prosper is as a business today – procurement experts with a national presence.
Before getting started, we sat down with the team to look at the existing collateral, which had started to feel disjointed, and discuss how they envisioned the next iteration of the brand to be. It was important to Prosper that the refreshed brand be impactful, consistent, and recognisable.
The logo was already recognisable to many in the industry, but we changed the identifier that sits underneath to ‘Your Procurement Experts’, which highlights that Prosper is here for its clients.
Prosper’s strapline had become complex and lengthy over the years as the business evolved. Our team wanted to make it snappier and more succinct, while still emphasising Prosper’s ‘why’ and ‘how’. They decided on “We listen. We understand. We deliver.”, which highlights Prosper’s promise to its clients - compliant, cost-efficient and value for money procurement solutions to support the delivery of their objectives.
We moved away from iconography-based designs to a crisp photography-led style, with titles overlaid in radius corner boxes, and developed a more refined colour palette. This has meant we are able to consistently create bold designs for Prosper which retain a professional edge.
We continue to support the Prosper team with photography and videography, design projects, printed materials and merchandising, as well as digital content for campaigns and social media channels.
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