No ordinary port
We created a radical new strategic, visual & verbal direction for the port. The brand is bright, progressive & delivered in a way that is anything but ordinary. The Port of Tyne is ultimately a destination brand - the location is, to a large degree, what makes it unique - so it was key that we invested our brand identity with a strong sense of place. The River Tyne is at the heart of the new identity. The new mark consists of two elements - a wordmark that is simple and distinctive, strong geometric forms referencing the port's industrial past while the river graphic replicates the stretch of water covered by the site.