As part of a long standing partnership, we have continued to look for the most effective ways of targeting existing and potential customers. Historically, this had been achieved by a number of routes including an expensive 100 page A4 brochure - designed, printed and mailed to previous guests and enquirers.
We have developed a more cost-effective multi-media strategy to reach customers at a number of touch points. Firstly, we added new video footage of all parks to improve web content. We then took a different approach to the brochure, both in design and format which would now be available to customers in print and digital formats.
A big part of our role with Park Holidays involves creating engaging content to show the park sites in their best light. We recently undertook a huge film and drone project, where we travelled to the parks and filmed them from literally all angles! The result gives a totally new perspective of the parks and their beautiful surrounding areas.
Using footage filmed in the parks and the surrounding area we created bespoke video content for each of the 30 parks. The films combine a mixture of live action and drone footage to give viewers the best idea of what to expect when they arrive.
The content can be used on social media as well as screens at the park venues and is adapted for sale periods with supporting graphics to provide seamless campaigns.
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