A campaign that really jumps off the page
As part of our ongoing support we worked with the team at Nexus to refresh their 'Kids go free' offer, where up to three children can travel for free with an adult on the Metro and Ferry. As the creative had existed for a long time there was a need to give it a new lease of life. It was decided to achieve this by developing a style that blended reality with animation in the form of a child's stories of their adventures on the train. Rather than focus on real people and trains, we would illustrate the main character 'Me' and her mother and friends and have them interact with real places that can be visited using the system.
