Same brand but better
Since creating the Lookers wordmark and guidelines in 2016, we have worked on many aspects of their communications and advertising. It was felt that the proposition needed to evolve to better represent the business as it currently stands. After an iterative process the new proposition of 'A good deal. Better' was born. The line aims to put front and centre the key strength of Lookers - that they offer customers the full package from online to dealerships; home delivery to full aftersales care.