A lean, green housing machine.

After working with Livin to overhaul their brand identity back in 2018, they decided that it was time to evolve the brand further. Livin wanted to acknowledge that the last few years have been tough for most of us, citing increasing inequality, spiralling energy prices and the cost-of-living crisis as the main issues affecting their customers today. The refresh reflects the increasing importance of their work, their desire to change lives for the better, and their support of climate resilience.

Going green… literally

The most significant change in the brand sees their flagship pink change to green. The new colour palette reflects their positivity and energy, as well as their commitment to their move towards becoming a sustainable business.

Nurturing a strong brand.

Throughout the project, we have updated and refreshed all of Livin’s marketing collateral, including print, social media, site signage, vehicle livery, CGIs, a launch animation, and we also supported them to relaunch their MyLivin app. All key annual reporting documents were also updated in the new brand style.

  • "Our refreshed brand is vibrant and brings energy allowing us to breathe new life into our messages to our customers. The Works truly understands our personality and helped revitalise our rebranded marketing assets. The team redesigned everything from calling cards to vehicle livery!"

    Shana Wells, Marketing and Communications Assistant

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