A brand that really stands for something
ITPS was a well established and trusted technology business but it was felt that the brand needed a refresh to help them deliver their aims now and into the future. We facilitated a number of workshops to really get to know what the people across the business felt about the visual and messaging. This eventually led us to a new brand platform and visual identity that everyone in the business could get behind moving forward.
A key theme from the process was that many felt the acronym name didn't mean anything (or didn't know what it meant). Rather than look to rename the already successful brand, we set about giving those letters meaning. A series of four word 'statements' starting with the initial letters became the foundation of messaging, alongside the tagline 'Technology for a brighter tomorrow' - which led to the dynamic eclipse symbol of the logo.
