We were approached to initially complete a full naming and identity project to move the company away from its legacy name and look. This included completing the work, as well as launching the brand through the lockdown period using digital channels as well as a completely new website and updated social channels.
The new brand was then applied to building signage, print collaterol and presentations. Extensive work was also carried out for the tone of voice and proposition to ensure the offer was clearly communicated to existing and new audiences.