Our updated visual identity all stems from a simple graphic quadrant - a nod to the previous logo and reference to financial quarters. We created a 'digital first' brand comprising a simple, solid wordmark, strong RGB colour set and a readily available Google font that promotes consistency and accessibility.
To find a 'voice' for them, we set about really getting to know all the nuances of the business and identifying the elements to retain and build on. Being outside the traditional 'big six' firms gave us the chance to define a more human and authentic personality. The business also wanted to communicate their offer as 'business advisors' rather than simply accountants.
We created the proposition "The business people for people with a business" to convey the wide offer, and gave existing embedded internal values new meaning to be used as marketing messages.
We created a simple 'Hi' version of the logo to provide a friendly conversational style to be used in places like social media and conferences. It acts as a conversation starter and gives a less corporate look and tone to communications.
A huge part of this 'digital first' brand evolution was the development of a new website. The site had to bring together the new brand expression while maintaining and communicating high levels of information. Elements from the brand such as the font, colours and graphic shapes and textures were weaved subtly into the page designs, while extra movement and animation bring certain areas to life.
We'd love to talk.
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