As well as providing day-to-day creative, studio and account management support we worked with both Gentoo Group and Gentoo Homes to evolve and develop a strong and distinctive visual identity, unique tone of voice and comprehensive brand guidelines.
From brand development and advertising campaigns, website build, online communications to signage strategies and marketing materials, we work with Gentoo to consider the full spectrum of communication channels available to use.
We were asked to develop the look and style for a new internal HR system called MyView. Using elements from the core brand we created a logotype and graphic style that had its own style while fitting in with the main Gentoo brand.
And last, but not least, we created a penguin character to communicate to an internal audience. The fun character is ideal for tackling tricky subjects in a disarming, non-offensive way.
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