Gateshead College operate in a highly competitive market and wanted to not only stand out but communicate the real benefits of study and life there. This led to the creation of the “Employment Edge” – an ethos that runs through everything the college does.

The creative is constantly evolving and aims to challenge the norm for the market. There are no smiley students or obvious copylines – just punchy, bold, to the point messages.

With a healthy level of competitor colleges in the North East, it’s important that the brand challenges convention and stands out from the crowd. Each year, we sit with the team to review the previous year's creative to see how we can move it on to ensure Gateshead College constantly stays ahead of the game. 

The college brand uses comprehensive guidelines to ensure all communications are cohesive. However, as Gateshead College’s course offering is so varied, the brand needs to talk to many different audiences, so there are subtle changes in style to allow flexibility. We have been providing Gateshead College with brand, marketing and advertising support since 2015, working closely with the marketing team to ensure the brand and tone of voice is maintained throughout all communications from students through to parents and stakeholders.

  • "Engaging The Works to refresh our brand identity and work with us on our recruitment campaigns was one of our best decisions. They are a great and talented team, who totally get us and what we stand for and have helped us effectively translate that for our audiences. We like them, we trust them, and we know we can rely on them no matter what."

    Nadine Hudspeth, Director of Marketing & Communications

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