Gateshead College operate in a highly competitive market and wanted to not only stand out but communicate the real benefits of study and life there. This led to the creation of the “Employment Edge” – an ethos that runs through everything the college does.
The creative is constantly evolving and aims to challenge the norm for the market. There are no smiley students or obvious copylines – just punchy, bold, to the point messages.
With a healthy level of competitor colleges in the North East, it’s important that the brand challenges convention and stands out from the crowd. Each year, before kicking off the Summer Recruitment Campaign we take another look at the creative, refreshing it how we see fit to ensure Gateshead College constantly stays ahead of the game.
The college brand uses comprehensive guidelines to ensure all communications are cohesive. However, as Gateshead College’s course offering is so varied, the brand needs to talk to many different audiences, so there are subtle changes in style to allow flexibility. We have been providing Gateshead College with brand, marketing and advertising support since 2015, working closely with the marketing team to ensure the brand and tone of voice is maintained throughout all communications from students through to parents and stakeholders
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