Recently, we worked with DIN to refresh their brand to give it a more vibrant and modern feel, and to bring out that DIN is “professional with a twist”. Using this concept, we brought their existing brand creative up to date, whist still appealing to their market. This included introducing a new typeface and imagery style, developing updated messaging, expanding the colour palette, and redesigning the website.
As part of the brand refresh project, we redesigned DIN’s website. It was important there was a focus on highlighting what DIN has to offer its members and to enhance user experience. When building the updated website, our digital team upgraded the website to the latest version of Umbraco so DIN could make the most of new features and have a more secure CMS.
Our videographer, Andy, joined DIN at their annual conference in London to record video testimonials from members which could be used on the new website and in marketing materials. Whilst at the event, Andy was also able to capture footage and photos of talks and breakout sessions, which DIN has been able to use in marketing collateral.
From setting up animated and static social media graphics to designing brochures advertising their events and programmes, we support DIN with day-to-day materials they share with their members. We have also created and organised the production a range of print assets, including banner stands, post cards and posters.
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