As well as many tactical campaigns, we worked with the team at Bridges to produce a sales film depicting all the varied tenants of the centre. This involved filming the communal and indivudual store areas and then producing several edits for use on various digital channels. We also support the centre with design services to communicate both information and marketing messages across poster sites and vacant store windows.
As well as the general centre communications and on-site graphics we support Bridges to bring seasonal and tactical messages to life. Campaigns have included Halloween, Christmas, Easter and Valentine's Day across large format and digital channels including social media, website and digital poster sites.
When tasked with creating a campaign to encourage footfall for Mother's Day we suggested putting real people at the heart of the campaign. The centre is a real focal point in the city and part of everyday life so it seemed fitting to focus on the people of Sunderland. The campaign centred on a social competition to win a day shopping to buy gifts for a mother. The winners were treated to a day in the centre with vouchers to spend on both themselves and their mother and we followed them all the way to create content showing all the things you could buy for Mother's Day at the centre.
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