We experienced firsthand how the world of digital marketing evolved at a rapid pace throughout 2017. Here, we look at five of the most significant trends businesses can take advantage of in 2018.

2017 saw a major shift in the way people look for information. People use voice search because it’s faster, simpler and more user-friendly, with one in five searches now performed via voice queries through smartphones, tablets and voice assistants like the Amazon Echo or Google Home devices. As adoption of these devices continues to increase, people will become more accustomed to operating technology using voice commands, with 50% of all searches expected to be done by voice command by 2020, providing a huge opportunity for marketers who are quick off the mark in taking advantage of this latest shift. One of the most effective ways to do so is by adapting your content to focus more on longer search queries and use natural language that matches the conversational tone of voice.

Click here to find out about other digital trends we think you should consider when planning your marketing strategy this year, in this month's Northern Insight Magazine