Marking our decade in business last year in a variety of ways, we realised the impact that thinking about your business in the same way you would a client’s, can have. Here, we discuss why sometimes, you should take a step back and put the shoe on the other foot.

We’re employed by our clients to help them communicate with their audiences in the right place, at the right time, with the right message- whether that be through a printed direct mail piece, online creative campaign or the build and design of a website. Yet, as an industry, it would be fair to say that we rarely heed our own advice. We’re all so busy doing the job that we’re employed to do and enjoy doing, that we tend not to promote the brilliant things we achieve daily for our clients- we really are our own worst enemy.

Click here to read more about why it's important to treat your own projects just like you would a client's, in this month's Northern Insight magazine.