We have recently added search engine optimisation (SEO), PPC and social media management to our digital service portfolio.

Here, we discuss why we believe SEO isn’t dead despite what some people say, and the impact good optimisation can have on your business.

SEO is the technique of ensuring your website and the pages on your site are accessible to a search engine. If done right, it means that when someone searches for a given term on the likes of Google or Bing, they will see you and your website in the results, if any pages on your site are relevant to what they’ve searched for.

Good SEO is one of the best marketing tactics a company looking to increase their online visibility can use as it ensures your site or page is one of the first results a person will see- nobody has time to scroll through pages of results when trying to find something, so it could be the difference between someone ultimately choosing you or your competitor.

Click here to read more about SEO in this month's Northern Insight magazine.