In the last ten years, the industries we work in have changed dramatically. We’ve seen the evolution of the press release, the rise of digital media, the decline (and resurgence) of print, advertising tactics mature and the need for brands to create a personal connection with their customers become increasingly vital– it’s safe to say the once solid line between PR, marketing and advertising has now become a mere faint line in the sand.
With the industry moving so fast and our clients’ needs continuously changing, the type of work we produce for our clients has evolved along the way. This change has seen us diversify into new territories which has included expanding our now 19-strong account management, creative and studio teams, merging with a web development company and introducing a brand specialist to the team to offer our clients a holistic marketing approach fit for today’s world.
As we approached our milestone tenth birthday last year, we knew we wanted to give something back to those who had helped us along the way. The result? An aim of raising £10,000 for North East charities - The Sir Bobby Robson Foundation, The Rainbow Trust and Tyne Housing Association, and a celebration ball to say thanks to all our clients, suppliers, team members, family and friends who had helped us get to where we were.
Read our look back at what we've achieved in one decade and the substantial amount we've achieved last year alone, in this month’s Northern Insight magazine and check out some of the GIFs from our GIFGIF booth from our ball.