Collaborative working is a phrase that has been thrown around in our industry for a number of years. Agencies and clients working together to achieve a common goal has always underpinned the work we’ve done in our industry – but as things have evolved, this collaboration in working has become increasingly important. A lot rests on an agency-client relationship.
We’ve all heard the saying two heads are better than one- and I truly believe that this is the case. Every individual or company is a specialist in their area of work, and when two or more people or organisations come together for the benefit of a mutual project, that’s when, in my opinion, you see collaborative working truly come into its own.
A number of our clients have in-house comms functions. Whether that be marketing teams, studio departments or media buyers- they’re all people who are specialists in the areas they work in. When working with our clients who have in-house teams, we prefer to work as an extension of their team, rather than in silo.
Click here to read how collaborative working works for us in this month's Northern Insight magazine. And why not have a look at what we've achieved in the past 10 years and the substantial amount we've achieved last year alone?!