We recently supported our client Nexus with the promotion of their POP Blue Card. The card is aimed at 16-21 year olds and offers users discounted rates when travelling.
With schools, colleges and universities due to start back in September, Nexus was keen to raise awareness of the card, it’s benefits and ultimately increase card sales.
We created a campaign designed to grab the attention of gen-z. The goal? Make them stop, notice, and maybe even laugh - or cringe - at our attempts to speak their language.
We got colleagues from Nexus involved as the stars of the show - holding goats and removing their caps – and the artwork has been used across social, outdoor advertising and on-system.
You can check out more of our work with Nexus, here.