We’ve been closely working with Disruptive Innovators Network (DIN) for a number of years, providing branding, design and website support. When DIN recently updated their membership offer and their business model, they asked us to look at their branding and messaging to reflect where the business is at now.
Junior Account Manager, Amy, told us about the project and bringing the refreshed brand to life:
Could you tell us a little bit about the project?
DIN asked us to refresh their brand to give it a “more vibrant and modern feel”, and to bring them even more in line with what it is that they promote - innovation within the social housing sector. They were looking to build on their business model and introduce new features to their member offer so, it made sense to update the brand and messaging at the same time.
How did the project come together?
Our Creative director, Matt, and I had a meeting with the DIN team, where we discussed how DIN has grown and developed over the last few years, and how the messaging and brand style could be adapted to reflect this.
One of the key takeaways from the project was that DIN is “professional with a twist” – despite working in corporate settings (all over the world), they aren’t afraid to be themselves. Using this concept, Matt brought their existing brand creative up to date to reflect DIN’s ‘personality’ whist still appealing to their market. This included introducing a new typeface and imagery style, developing updated messaging, expanding the colour palette, and redesigning the website.
Did the project achieve what you set out to do?
Absolutely. We gave the brand a new look, whilst keeping it recognisable to DIN’s longstanding members, and developed new messaging which was more in line with who they are now. We also rebuilt their website to, not only update the design, but to create a more streamlined user experience.
The feedback from DIN has been incredibly positive. The team really likes the updated style and how the new brand collateral, including the website, looks.
What do you think is the most important thing to consider when taking on a project like this?
For me it was important to find out where DIN now see themselves, how they want to be perceived by members, and what they were looking to achieve as a business. Once we had this information, we could begin thinking about how to update the messaging and how the brand should look.
What did you enjoy about the project?
This was the first time I’d worked on a rebrand project from start to finish. I enjoyed seeing how all of the pieces – from the concepts off the back of the meeting to the updated collateral, and everything in between – all came together to form the brand.
I’ve been working with DIN since my first day at The Works, and it’s been really nice to see their business grown over the last few years.
You can find out more about our work with DIN, here.