As part of their Kids Go Free campaign, Nexus asked us to produce an advert that would be shown in cinemas only around the North East during spring 2025.
The advert was filmed at the Vue cinema in Gateshead, where the team used different types of lighting to create different effects. Tube lights gave the hotdogs a warm glow and a dome light with a flicker effect helped to make it look like there was a film playing on the screen in the final edit.
The animated characters from last year’s advert were given a cinema makeover with props like 3D glasses and popcorn.
The star of the advert is Daisy, granddaughter of our director, Ian. Ian and his daughter, Steph can also be seen in the advert, alongside our Videography Assistant, Raephena, who went back to her roots, playing the role of the cinema worker.
Check out the advert below and find out more about our work on the Kids Go Free campaign, here.