One of our longest standing clients, Park Holidays UK, tasked us with promoting Silver Sands Holiday park; located right by the beautiful Moray Firth in Scotland. Promoting this amazing location to potential holiday home buyers is one of the key objectives of the marketing strategy for Silver Sands, and television was considered the ideal channel to sell the dream of holiday home ownership.

Our creative team set to work creating a storyboard and script that would form the basis for the 2 day shoot. The script was agreed and the theme for the new advert was born...

"Discover a place where you can step away from the ordinary and embrace the extra ordinary."

The editing of the commercial was completed in-house within a few days of the shoot and the advert made its debut on STV and ITVX during the afternoon showing of Tipping Point.