The colleague wellbeing team at Newcastle University needed a bold, simple and adaptable brand identity to allow their communications to achieve greater cut-through at the university. It was vital to consider the project from the perspective of the end user, and go for something bold and memorable. The project had obvious worth, and a compelling aim. It was clear from the initial conversations that the wellbeing team were doing excellent work, and just needed that little extra in the form of a coherent brand identity in order to properly reach their audience.
The challenge was to create a brand identity that could be instantly understood and engaged with at all levels. Cogs in a machine seemed too regimented, and therefore when the client echoed an idea we'd had about jigsaw pieces, a clear way forward presented itself. The client loves the new brand identity and how easy and adaptable it is to the variety of events and initiatives the team will undertake in the future. From SharePoint to Powerpoint to banners and toolkits, the client now has a solid identity on which to build future campaigns.