Since late 2022 we have been working on a brand refresh for Sunderland BID, all geared towards Renewal which begins in November. During the Renewal period, businesses in Sunderland City Centre will vote to keep the BID in operation in the city for another 5 year term. We have worked on refreshing everything from B2C comms for events in the city, to B2B comms including the Business Plan for 2024 – 2029.

On 11th October account executive, Neave and creative Geoff attended the Business Plan launch event where the BID’s Chief Executive, Sharon Appleby, talked through all of their plans for the new term.