Dalcour Maclaren

Dalcour Maclaren is a consultancy firm, specialising in land and environment services for the utility, infrastructure and renewable energy sectors in the UK and Ireland. 

They came to us looking to transform their employer identity. First, we focused on understanding what the Dalcour Maclaren brand truly represents: creating and maintaining a reputation as a world-class place to work. By focusing on culture, values, and employee benefits, we helped them to develop a sub-brand tailored to current and potential employees that remains closely aligned with the company’s overall vision and voice. 

The core proposition of this new era is ONETEAM, a concept that draws directly from the company’s DNA to promote togetherness and unity. It’s defined by a "be part of it" philosophy, where the culture is built on integrity, empathy, and a can-do attitude. 

We developed an updated visual identity, including a new colour palette, graphics and photography. The photography uses real employees, creating an authentic and engaging look that focuses on the people and actions that make the business thrive. 

We also supported Dalcour Maclaren in developing an Employer Value Proposition - the promise they make to their people. It represents a collective way of thinking and striving to do the right thing for both colleagues and clients. It prioritises people over simple benefits and emphasises that work should be about making a difference rather than just making a living. 

From digital presence to physical merchandise, the ONETEAM message remains consistent. It is highly visible as a constant reminder to the team to develop and improve.  

 

 

 

Tyne Tunnels

Following a few years of big changes to their operations, we were asked by Tyne Tunnels to refresh the brand for the iconic routes under the Tyne that reflected the evolution of their work, goals and their role in the community. 

After introducing a new purpose, vision, and a number of strategic initiatives, they needed to look at how they presented themselves - internally and externally - and ensure that their identity better reflected who they were, and where they were heading.

The new brand aligns itself with the modern Tyne Tunnels. It isn't simply an updated logo or visual identity, it’s a reflection of the evolution of the Tyne Tunnels, and signals their intent to move forward and create value for the community and for the North East region!

Tyne Tunnels are delighted with the new brand, stating that it marks them out as being so much more than a tunnel or a corporate business, but as a key piece of the region, connecting people and places across the North East.

 

 

 

 

Wag & Company

Wag & Company is a North East based charity that arranges dog visits in homes, hospitals and care homes across the region to tackle loneliness among older people. It’s a great cause, and we’ve chosen them as the charity we support this year.

Wag & Company have a huge waiting list of people who want to be visited by a dog, so we worked with the team to spread the word about the organisation, and with their first big recruitment campaign to get as many dog owners on board as possible. This included photography and videography of some of the volunteers, and a social media advertising campaign. In the first four weeks of the social campaign going live 27 new volunteers were added to the roster.

Prosper

Prosper, previously known as NE Procurement, is a procurement consultancy who work with social housing landlords and public sector organisations throughout the UK. We support them with day to day marketing materials and on bigger projects, like brand development.

After deciding to branch out further than the North East, the organisation needed an identity that communicated their work as a procurement consultancy for the whole of the UK, not just a North East procurement supplier, and so Prosper was born. The brand is clean and professional looking, whilst keeping the personal feel Prosper customers are used to experiencing.

We continue to support the Prosper team with printed materials and merchandising as well as digital content for campaigns and social media channels. The brand comes to life in simple, stylised animations or reportage style photography with bold text.

We’ve also worked with Prosper on photography and videography projects to create content, which can be shared in any of their marketing materials.

MER

Mer is a European EV charging company owned by Statkfrat. When Mer acquired Elmtronics, one of the UK’s leading EV charging infrastructure companies, we were tasked with introducing the new brand to the UK market and communicating the benefits. A range of small, targeted campaigns were created using video content, direct marketing and social media content.

Albatross Golf Holidays & Events

We were asked by Albatross to support them in developing a new identity which better reflected what they offered as they were moving to focus more on golf holidays in addition to events. Their existing brand was well known with current customers so rather than a total rebrand we kept elements and developed them further to incorporate the new offering. As the brand was being refreshed we met with Andy and Martyn to discuss the requirements for a new website which would cover all that they offer. The website was built with a clear menu structure enabling customers to easily navigate the site whether they wanted to book an away day, take part in an event or plan their next golfing holiday. The website is fully content managed, enabling them to update and amend it themselves, with our support where needed.

Noah's Retreat

Noah’s Retreat is one of the only fully accessible holiday parks in the UK, they pride themselves on offering a range of luxury lodges for holidays and short breaks or to buy as a holiday home for use throughout the year. We worked closely with them to develop a brand which reflected the company’s ethos and belief in inclusivity. This was achieved via the colourways and visual identity of the logo. Once the brand was agreed we worked closely with them to produce a website highlighting the benefits of both holidaying and owning a luxury lodge on the park. We also rolled the brand out across both on park POS and off park marketing activity.

Wear Rivers Trust

Wear Rivers Trust, a local charity working to address climate change, biodiversity loss and water quality on the River Wear asked us to work with them to develop a new brand to better reflect the ethos of the company and the range of work they do. During our initial meeting with them we learned a lot about the work they do and why they do it. This knowledge helped us to develop a new logo which really brings together the various departments of the business and a brand toolkit to ensure consistent rollout of the new brand and colourways. They love the new brand and it really helps them stand out in their field.  

Guru Coffee Co.

Based in beautiful Northumberland, the Guru Coffee Co. is all about keeping it local, keeping it fresh and keeping it as eco-friendly as possible. Their coffee is 100% Single Origin Arabica, grown at high altitude and of the highest quality.

Our task was to help this start-up business create a strong brand identity that caught the eye and stood out in a fiercely competitive market. We created the bright, textured logo to reflect the personality of the business and reflected the natural aspect through illustrated texture and a simple bean device.

Northumberland Estates

Northumberland Estates is a multi faceted business based at Alnwick Castle in Northumberland. It operates a diverse portfolio including residential and commercial property, farming and forestry and renewable energy. We were tasked with evolving the brand which was quite intricate and not fit for purpose in the increasingly digital age. We simplified and reduced the logo down to the strongest elements, redrawing the shapes to render more effectively at small sizes and reset the typography. The new brand was then applied to a bespoke new web platform which hosts all the varied elements of the business, as well as printed collateral such as property documents and a magazine.

Want to work with us?

Loading...