DIN

We refreshed the DIN brand to make it feel more vibrant and to bring it even more in line with what they encourage: innovation within the social housing sector. We sat down with the team to discuss how the business has grown over the last few years and the ways in which the messaging and brand style could be developed to reflect this. One of the key takeaways from our meeting with DIN is that they are 'professional with a twist'. It was important to bring that out in the messaging to reflect the DIN personality whilst still appealing to social housing leaders. We introduced a new typeface, extended the colour palette, and developed a new imagery style, creating a refreshed look whilst keeping DIN recognisable to its members.

MER

Mer is a European EV charging company owned by Statkfrat. When Mer acquired Elmtronics, one of the UK’s leading EV charging infrastructure companies, we were tasked with introducing the new brand to the UK market and communicating the benefits. A range of small, targeted campaigns were created using video content, direct marketing and social media content.

Albatross Golf Holidays & Events

We were asked by Albatross to support them in developing a new identity which better reflected what they offered as they were moving to focus more on golf holidays in addition to events. Their existing brand was well known with current customers so rather than a total rebrand we kept elements and developed them further to incorporate the new offering. As the brand was being refreshed we met with Andy and Martyn to discuss the requirements for a new website which would cover all that they offer. The website was built with a clear menu structure enabling customers to easily navigate the site whether they wanted to book an away day, take part in an event or plan their next golfing holiday. The website is fully content managed, enabling them to update and amend it themselves, with our support where needed.

Noah's Retreat

Noah’s Retreat is one of the only fully accessible holiday parks in the UK, they pride themselves on offering a range of luxury lodges for holidays and short breaks or to buy as a holiday home for use throughout the year. We worked closely with them to develop a brand which reflected the company’s ethos and belief in inclusivity. This was achieved via the colourways and visual identity of the logo. Once the brand was agreed we worked closely with them to produce a website highlighting the benefits of both holidaying and owning a luxury lodge on the park. We also rolled the brand out across both on park POS and off park marketing activity.

Wear Rivers Trust

Wear Rivers Trust, a local charity working to address climate change, biodiversity loss and water quality on the River Wear asked us to work with them to develop a new brand to better reflect the ethos of the company and the range of work they do. During our initial meeting with them we learned a lot about the work they do and why they do it. This knowledge helped us to develop a new logo which really brings together the various departments of the business and a brand toolkit to ensure consistent rollout of the new brand and colourways. They love the new brand and it really helps them stand out in their field.  

Guru Coffee Co.

Based in beautiful Northumberland, the Guru Coffee Co. is all about keeping it local, keeping it fresh and keeping it as eco-friendly as possible. Their coffee is 100% Single Origin Arabica, grown at high altitude and of the highest quality.

Our task was to help this start-up business create a strong brand identity that caught the eye and stood out in a fiercely competitive market. We created the bright, textured logo to reflect the personality of the business and reflected the natural aspect through illustrated texture and a simple bean device.

Northumberland Estates

Northumberland Estates is a multi faceted business based at Alnwick Castle in Northumberland. It operates a diverse portfolio including residential and commercial property, farming and forestry and renewable energy. We were tasked with evolving the brand which was quite intricate and not fit for purpose in the increasingly digital age. We simplified and reduced the logo down to the strongest elements, redrawing the shapes to render more effectively at small sizes and reset the typography. The new brand was then applied to a bespoke new web platform which hosts all the varied elements of the business, as well as printed collateral such as property documents and a magazine.

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