Dalcour Maclaren
Dalcour Maclaren is a consultancy firm, specialising in land and environment services for the utility, infrastructure and renewable energy sectors in the UK and Ireland.
They came to us looking to transform their employer identity. First, we focused on understanding what the Dalcour Maclaren brand truly represents: creating and maintaining a reputation as a world-class place to work. By focusing on culture, values, and employee benefits, we helped them to develop a sub-brand tailored to current and potential employees that remains closely aligned with the company’s overall vision and voice.
The core proposition of this new era is ONETEAM, a concept that draws directly from the company’s DNA to promote togetherness and unity. It’s defined by a "be part of it" philosophy, where the culture is built on integrity, empathy, and a can-do attitude.
We developed an updated visual identity, including a new colour palette, graphics and photography. The photography uses real employees, creating an authentic and engaging look that focuses on the people and actions that make the business thrive.
We also supported Dalcour Maclaren in developing an Employer Value Proposition - the promise they make to their people. It represents a collective way of thinking and striving to do the right thing for both colleagues and clients. It prioritises people over simple benefits and emphasises that work should be about making a difference rather than just making a living.
From digital presence to physical merchandise, the ONETEAM message remains consistent. It is highly visible as a constant reminder to the team to develop and improve.