DIN
We refreshed the DIN brand to make it feel more vibrant and to bring it even more in line with what they encourage: innovation within the social housing sector. We sat down with the team to discuss how the business has grown over the last few years and the ways in which the messaging and brand style could be developed to reflect this. One of the key takeaways from our meeting with DIN is that they are 'professional with a twist'. It was important to bring that out in the messaging to reflect the DIN personality whilst still appealing to social housing leaders. We introduced a new typeface, extended the colour palette, and developed a new imagery style, creating a refreshed look whilst keeping DIN recognisable to its members.