After rebranding the Lookers Group, the brief was to design and print a high end annual report that would reflect the
new direction of the company and act as a compelling marketing piece as well as communicating the business’ performance in a clear and engaging way.
The report was restructured to allow for a more lifestyle front section which told the story of Lookers’ year predominantly through photography and infographics. The report was designed to have a quality feel throughout,
including the paper stock and finishing techniques. The cover and section dividers were foil blocked on heavy corporate blue stock, with the main content pages mixing between coated and uncoated stock.
The whole document was then perfect bound and sent out in a personalised pack. A digital version of the report was then accessible through the plc website.