SEO Services in Durham
Search engine optimisation, or SEO for short, is an ongoing process that increases your website’s visibility within search engines such as Google which in turn leads to to more sales or enquiries for your business through your site. In 2017, 93% of online experiences began with a search engine and over 3.5 billion searches are performed every single day. Search demand continues to grow across nearly every industry as buyers of all types increasingly rely on it to find products, services and answers. In the UK alone, a staggering £133 billion was spent online in 2016, with that figure expected to grow by as much as 14% this year.
Without effective SEO, your business simply has no way of attracting these customers, so whether your business operates solely in the North East or you offer a variety of international services, you simply cannot afford to ignore this channel.
How Do You Increase Your Online Visibility With SEO?
The landscape of SEO has changed dramatically in recent years, with the focus largely shifting towards improving user experience meaning authentic best practices are now the only way to win Google’s favour and climb through the rankings. Producing superior quality content on a regular basis is now one of the main pillars of success in 2017 whatever type of website you have, with many digital marketing experts considering it the single most important ranking factor.
The type of content you can produce varies massively, but the key to success is creating something that is comprehensive and relevant to your audience. This type of content, when promoted correctly, will also attract backlinks from other websites which is another major ranking factor. The value of any particular link (aka “link juice”) is tied to the authority of the referring domain, so the more links pointing to your site from reputable sources, the better you should rank. Correspondingly, lots of unnatural links from low-quality sites such as irrlevant business directories and link farms can have a negative effect on your rankings.
There are also a number of technical aspects to consider too, such as making sure all your page titles, meta descriptions and alt tags are optimised, but the biggest factor now is responsiveness as the number of mobile searches performed today now surpasses desktops. Google have also confirmed they favour responsive websites and have plans for a mobile first index which will be rolled out by the end of next year. The number of mobile searches will only increase in the upcoming years, so making sure your website is easily accessible across all devices needs to be done as soon as possible.
The biggest thing that holds back a website’s performance on mobile devices is page speed, with 40% of users abandoning a website that takes more than three seconds to load. Online giants Amazon found that for every 100 milliseconds of improvement to their site speed, their revenue increased by 1% and Walmart found a 2% increase in conversions for every one second of improvement. Page speed can be improved in a variety of different ways but very often there are a few “easy fixes” such as compressing images or reducing the number of plugins you use on your site.
SEO at The Works
Our philosophy is to provide a great value, results driven service with no false promises or outdated techniques. We are fast establishing ourselves as the number one SEO company in County Durham and no project is too big or small for us to take on.
White Hat SEO - We will never jeopardise your site by using outdated techniques that could land you a penalty from Google, we will only ever use white hat practices
Keyword Research - Where your keywords rank is not the best way to measure the success of an SEO campaign, but they still remain an important aspect of
Comprehensive Audit - Also available separately, every campaign will begin with a complete site audit which will look at every aspect to prioritise what needs to be done first
Tailored Plans - We don’t believe SEO is a service you can sell “out the box”, after the initial audit we will come up with a strategy plan tailored to suit your business and budget
100% Transparency - Unsure of what changes we’re making and why? Simply drop us an email or give us a call and we’ll be more than happy to explain anything in more detail
Regular Reporting - We’ll provide you with a detailed monthly report including your keyword rankings, website traffic and details of any changes we’ve made
- Proven Track Record - We have successfully helped clients from a huge variety of sectors over the years including the likes of Network One and Ramside Hall as well as various businesses in the hospitality and leisure industry
The number of shady agencies still operating today that are stuck in the dark ages makes business owners understandably wary of investing, but it’s purely a case of choosing the right agency and asking the right questions. If an SEO agency is making promises that you’ll be number one for a particular search term in a matter of weeks, it might sound good but they are at worst lying or at best misguided. Either way, you won’t want them in charge of your online marketing as using these obsolete techniques can lead to your website being hit with a manual penalty by Google which some businesses never manage to recover from.
The biggest frustration people have with SEO is how long it takes to see results, whether that’s an increase in traffic or improved keyword positions, therefore it’s vital to acknowledge SEO as a long-term strategy that will pay off in months and years rather than days and weeks. The services we provide are 100% transparent and you’ll receive regular updates and reports on the progress of your digital marketing campaign whatever you choose. SEO is not an exact science where you can guarantee results and there is no one approach that will work for every website, but your digital agency should always be able to tell you what they are doing and why they are doing it.
The Number One SEO Company in the North East
Whatever your business needs, we will create and implement a plan that meets your exact requirements whether you want to drive sales or give your brand a boost.
To find out more about how we can help, please don’t hesitate to contact us directly if you would like to know anything else about our SEO services or to arrange a full site audit. Our offices are located in County Durham and you are more than welcome to arrange a no obligation SEO consultation with us.