Latest News

  • 16.05.16
  • by Racheal Broomfield

I bet you’re reading this on your mobile…

Cast your minds back to a time when clicking the internet app on your device cost you more than your actual phone did. It might seem like a lifetime ago, but it actually wasn’t… 

We now live in a world where 30 per cent of mobile phone users have 4G on their phones, most shopping centres offer free Wi-Fi, and the majority of millennials (or young people who have grown up in an electronics – filled, digital world as they’re otherwise known) check their phone just before they sleep and within the first five minutes of waking up. And whether that’s Facebook, Twitter or the latest news, I think that shows we’re now officially a generation obsessed with mobile technology!

Last month’s official Ofcom report, which analyses UK communication methods and provides us with a roundup of the latest media trends and statistics, has found that unsurprisingly, mobile phones are now our main method of communication, we spend an average of 65 minutes a day on the internet (no matter what age we are) and we’re now more likely to communicate digitally with someone than see them face-to-face.   

Although technology giants, Apple has 41 per cent of young people using their iPhones, Samsung – their main competitor, has seen an increase in the number of younger people using their device, now owning 23 per cent (nearly a quarter) of the market share!  

However, remarkably, it seems that mobile isn’t always the answer. These latest figures show that only 1 in 4 people have ever used their mobile to donate to charity via text. Could it be the set amount for text donations that put people off? Or do people want a donation to be more personal? 

Personally, I would much rather donate when I am passing a charity worker in a shopping centre. The fixed amount on mobiles puts pressure on a mobile user as that famous saying goes, every little helps at the end of the day.

So maybe mobile isn’t the answer for everything but it will keep evolving with us and who knows how we will be communicating in 10 years’ time…maybe mobiles might be a thing of the past and we will live in a virtual world –  only time will tell!