Latest

  • 17.09.15

Just when you think social media can’t get any better…

It’s been a busy week in the social media world this week, with both Facebook and Snapchat revealing major updates.

The popular mobile app, Snapchat, updated their service earlier in the week by adding a range of new filters. Famous faces like Calvin Harris and Nick Grimshaw have already tried out the new effects including my personal favourite - the rainbow tongue.

When the app was originally introduced, its purpose was to send your images and videos to friends for a small period of time.  Last year, a replay button was added to view a picture again; however, not everyone liked this feature being available, as it contradicted the apps original purpose.

Now the creators of Snapchat have introduced a pay for replay service where users can pay $0.99 for three chances to replay. Sadly, the pay for replay is not available in the UK yet.

They’ve also introduced a ‘trophy’ feature to reward users and ‘gamify’ the app. Players will be rewarded with little emojis, which will be unlocked by completing various activities on the app.

And it’s not just Snapchat that is making changes, Mark Zuckerberg, creator of Facebook also announced earlier this week that the much-talked about dislike button was on its way to the social network.

Speaking at Facebook HQ, he said: “Today is a special day because today is the day I can say we’re working on it and shipping it.”

Ever since Facebook was invented in 2004, users have eagerly waited for this announcement.

It is a bold move that will see the internet giant move things to the next level after avoiding it in previous years, over fears it could be used in the wrong way.

Only time will tell if these updates are successful, but it’ll be no surprise if competitors start following in their footsteps in the near future.