Latest

  • 17.11.15
  • by Marnie Kent

Likes or favourites, hearts or stars?

There was uproar online last week as Twitter made a life altering change to their site. Favourite buttons are now a thing of the past, and a like button has taken its place, making a surprising entrance into the social media world.

Say goodbye to the favourite and the little gold star, it’s all about likes and love hearts now.

The debate that is currently dominating Twitter is whether or not this was the right decision. Favourites were a way of showing approval or agreement of a tweet; it didn’t necessarily mean you ‘liked it’. Life was much simpler, you clicked the gold star and nobody thought anything of it. Now you have to decide whether or not you actually ‘like’ it, and giving out little pink hearts seem a lot more personal to me, is that tweet really worthy of your little pink heart? 

It all might seem a little dramatic, but it was one of Twitters core features which had been around since 2006, and to many users it’s an end of an era. It seems like such a trivial issue to most but it’s the exact response companies often see from devoted customers or users.

For Twitter it’s a good sign, it means plenty of users care enough to cause the uproar and have ‘hearts’ and ‘likes’ trending on Twitter for days on end.

Whilst Twitter claim the change was to make the site easier to use, some users disagree.

Twitter, who have issued a statement on the issue (yes,really!), said:

“We are changing our star icon for favourites to a heart and we’ll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favourite.

“The heart, in contrast, is a universal symbol that resonates across languages, cultures and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”

So what do you think, do you prefer the new feature or should they have kept the favourite? Well, we could find out what you thought by posting a poll on Twitter- another new fancy feature was the introduction of including polls in tweets.

The new feature, which can be used on mobile or desktop, makes it easy for users to create a two-option poll. Viewers can vote and see the results of how other people voted.

It’s a very easy way for companies to engage with Twitter’s huge audience and get an understanding of how people think on certain subjects. Whether it be decisions to help with market research or just deciding what to have for dinner (we’re always open to food suggestions in this office) you can now easily gather votes from people with a simple click of a button. 

So what do you think of the new Twitter features? Head over to our Twitter and tell us on our new fancy poll…